Digits Bourbon

As a newcomer to the competitive bourbon market, Digits had the advantage of two influential names behind it but needed a strategic approach to establish credibility and secure a foothold in the industry. The challenge was to position the brand as a serious player in the spirits world while leveraging Pippen’s star power in an authentic way. Digits required a high-impact launch, sustained brand momentum, and strong engagement across trade, media, and consumers to ensure long-term success.

To build Digits into a recognized and respected bourbon, we implemented a multi-faceted approach. We crafted a compelling brand narrative that highlighted the unique collaboration between Pippen and Phinney, reinforcing the bourbon’s quality and authenticity. A robust PR and media campaign secured top-tier coverage across spirits, lifestyle, and sports publications, generating widespread buzz. We executed trade and consumer activations in key markets, ensuring strong placement at retail and on-premise locations while fostering relationships with bartenders and distributors. Social media and digital marketing efforts complemented these initiatives, blending bourbon culture with Pippen’s legacy to engage a diverse audience.

Through our strategic efforts, Digits Bourbon quickly gained traction in the market, securing extensive top-tier media coverage and widespread industry recognition. The brand was embraced by both bourbon aficionados and sports fans, driving strong sales and engagement. Key retail and on-premise placements solidified Digits' presence in major markets, while successful events and activations fueled consumer excitement. Over two years, we built a strong foundation for Digits, ensuring its continued success and longevity in the bourbon industry.